In today’s super-competitive business world, customer service determines the winners and losers. Gary Vaynerchuk, a digital marketing legend, says in his book The Thank You Economy: “It’s very logical: There..
In the mid-1990’s, email marketing was one of the most efficient forms of marketing for businesses. This involved using emails to send ads or inform the targeted consumer segments about..
When it comes to ranking high on search engine result pages (SERPs), there are two search engine marketing (SEM) approaches for it: Pay-per-Click (also called cost per click) advertising and..
There are billions of users on different social networks. Facebook has more than 1.19 billion monthly active users , Twitter has 232 million monthly active users, and in just two..
Facebook has over 54 million business pages, all of which are competing for user attention. The most important metric for businesses on Facebook, therefore, is reach. It is for this..
Your website is your first impression on consumers. A professional and well-designed website will help you stand out in an ever growing eCommerce industry. Website redesigning is a time-consuming and..
This has been an ongoing debate between marketers and businesses for a long time. Soon after the launch of Google+ Pages, businesses had jumped at the opportunity to gain additional..
Few years ago, advertising determined the value of a brand. Companies spent millions of dollars on traditional marketing channels such as TV, radio, billboards, and the print media to attract..
Consumers are using social media to research brands, redeem offers and validate purchase decisions. Just as consumers are becoming increasingly social, the products they buy will have to be “social”..
Today, you can’t get away with ordinary website design. Actually, at no point of time could you get away with it, it’s just that a few years ago, the expectations..