Recently,  I met with a prospective client who reached out to me because she knew she “had to do something different” but wasn’t sure if he needed a new website, a Facebook Fan page or “that Twitter thing.”

She’s a thought leader in her industry, has writing experience, but was unsure about where or how to begin.

So here’s what I told her.

You Need a Blog to be Your Online Hub

Actually, more specifically, I told her she needed a socialized website. In short, I recommended a website on a CMS (content management system) platform with a blog as the centerpiece of an integrated content marketing strategy and gave here 6 reasons why a blog was where to start.

July 20, 2011

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