Too many times in the profession of web design people are quick to decide they know what the user ‘wants’ and providing a great user experience is the end of..
Tempting product descriptions are vital for online store success. There is no longer room for a product description that simply explains a product. Now e-commerce content must provide a reader..
About the author: John Siebert is a 10+ year seasoned veteran in the world of internet marketing. Aside from owning a web developing company, he has given life to many..
Nobody should be surprised that the powerhouse Google is increasingly focused on amassing data from people who interact with its ads. The firm announced during its 2017 Google Marketing Next..
Investopedia defines “Principle-Agent problem” as a conflict of interest that arises when a principal hires an agent to perform specific tasks that are in the interest of the principal. It..
Things have changed for the better ever since Google decided to add rich snippets on search results. With a few lines of code, you can now join Google’s crusade to..
It may be difficult to imagine that a comment, advertising campaign, graphic, misquote or argument on social media could cost your organization immeasurably in terms of sales and brand favor. ..
Websites are supposed to be sales machines. Once they are launched, they ought to convince, convert, and continue to make sales for years to come. Most businesses think “visual” when..
Ecommerce is growing fast, and it’ll continue to do so. Customer buying habits are constantly shifting and retailers (pure online retailers or brick-and-mortar converts) are forever playing catch up. Across..
E-commerce startups have the daunting task of making a name for themselves in the overcrowded marketplace that the Web is. When there are companies dime a dozen how do you..